Exploitation film is a type of film that is promoted by "exploiting" often lurid subject matter. The term "exploitation" is common in film marketing, used for all types of films to mean promotion or advertising. Thus, films need something to "exploit", such as a big star, special effects, sex, violence, romance, etc. An "exploitation film", however relies heavily on sensationalist advertising and broad and lurid overstatement of the issues depicted, regardless of the intrinsic quality of the film. Exploitation films sometimes attract critical attention and cult followings.
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